Small business and technology are colliding
Small business and technology are colliding
Tech + Boring + 30M Small Businesses.
Tech + Boring + 30M Small Businesses.
The way small business works is about to do a 180
The way small business works is about to do a 180
The way small business works is about to do a 180
We’ve invested in 100s of small businesses and noticed one trend, as the next-gen takes over tech is coming.
We’ve invested in 100s of small businesses and noticed one trend, as the next-gen takes over tech is coming.
We won’t just own the laundromats, cleaning companies, and car washes of the world. We invest the companies that take them from writing your invoice on a sticky note, to auto-billing you. We will:
We won’t just own the laundromats, cleaning companies, and car washes of the world. We invest the companies that take them from writing your invoice on a sticky note, to auto-billing you. We will:
• Invest in the small business ecosystem.
• Invest in the tech that powers it.
• Invest in the small business ecosystem.
• Invest in the tech that powers it.
When everyone is focused on Web3, the metaverse etc, we obsess on traditional businesses evolving with tech.
When everyone is focused on Web3, the metaverse etc, we obsess on traditional businesses evolving with tech.
We call them "small" or "boring" but they're anything. Making small businesses faster, cheaper, and more efficient.
We call them "small" or "boring" but they're anything. Making small businesses faster, cheaper, and more efficient.
Our Portfolio
Our Portfolio
Our Portfolio
$1B+
$1B+
$1B+
Annual Revenue
Annual Revenue
Annual Revenue
$3B+
$3B+
$3B+
Combined Valuation
Combined Valuation
Combined Valuation
12
12
12
Active Portfolio Companies
Active Portfolio Companies
Active Portfolio Companies
We are small checks, that make big ripples
We are small checks, that make big ripples
We are small checks, that make big ripples
“Codie routinely looks for ways to provide value and checks in on the effectiveness of her efforts. It's performance driven and impactful, which sets Contrarian Thinking Capital apart from others on the cap table”
Tyler Denk
CEO Beehiv
"Contrarian has been one of the most invaluable investors on our cap table. From their in-depth knowledge of financial services and wealth management to their extensive network and reach of high value prospective users, the team has been instrumental to our growth every step of the way. I can't recommend them enough."
Nelson Chu
CEO Percent
Partnering with Contrarian Thinking Capital was a no brainer. They brought crucial insights on our go-to-market approach and advice on how to think about financial model. We couldn’t have built ViralCuts nearly as quickly without Contrarian.
Hunter Hammond
CEO Viral Cuts
“Codie routinely looks for ways to provide value and checks in on the effectiveness of her efforts. It's performance driven and impactful, which sets Contrarian Thinking Capital apart from others on the cap table”
Tyler Denk
CEO Beehiv
"Contrarian has been one of the most invaluable investors on our cap table. From their in-depth knowledge of financial services and wealth management to their extensive network and reach of high value prospective users, the team has been instrumental to our growth every step of the way. I can't recommend them enough."
Nelson Chu
CEO Percent
Partnering with Contrarian Thinking Capital was a no brainer. They brought crucial insights on our go-to-market approach and advice on how to think about financial model. We couldn’t have built ViralCuts nearly as quickly without Contrarian.
Hunter Hammond
CEO Viral Cuts
“Codie routinely looks for ways to provide value and checks in on the effectiveness of her efforts. It's performance driven and impactful, which sets Contrarian Thinking Capital apart from others on the cap table”
Tyler Denk
CEO Beehiv
"Contrarian has been one of the most invaluable investors on our cap table. From their in-depth knowledge of financial services and wealth management to their extensive network and reach of high value prospective users, the team has been instrumental to our growth every step of the way. I can't recommend them enough."
Nelson Chu
CEO Percent
Partnering with Contrarian Thinking Capital was a no brainer. They brought crucial insights on our go-to-market approach and advice on how to think about financial model. We couldn’t have built ViralCuts nearly as quickly without Contrarian.
Hunter Hammond
CEO Viral Cuts
“Codie routinely looks for ways to provide value and checks in on the effectiveness of her efforts. It's performance driven and impactful, which sets Contrarian Thinking Capital apart from others on the cap table”
Tyler Denk
CEO Beehiv
"Contrarian has been one of the most invaluable investors on our cap table. From their in-depth knowledge of financial services and wealth management to their extensive network and reach of high value prospective users, the team has been instrumental to our growth every step of the way. I can't recommend them enough."
Nelson Chu
CEO Percent
Partnering with Contrarian Thinking Capital was a no brainer. They brought crucial insights on our go-to-market approach and advice on how to think about financial model. We couldn’t have built ViralCuts nearly as quickly without Contrarian.
Hunter Hammond
CEO Viral Cuts
"Contrarian has been one of the most invaluable investors on our cap table. From their in-depth knowledge of financial services and wealth management to their extensive network and reach of high value prospective users, the team has been instrumental to our growth every step of the way. I can't recommend them enough."
Nelson Chu
CEO Percent
“Codie routinely looks for ways to provide value and checks in on the effectiveness of her efforts. It's performance driven and impactful, which sets Contrarian Thinking Capital apart from others on the cap table”
Tyler Denk
CEO Beehiv
Partnering with Contrarian Thinking Capital was a no brainer. They brought crucial insights on our go-to-market approach and advice on how to think about financial model. We couldn’t have built ViralCuts nearly as quickly without Contrarian.
Hunter Hammond
CEO Viral Cuts
"Contrarian has been one of the most invaluable investors on our cap table. From their in-depth knowledge of financial services and wealth management to their extensive network and reach of high value prospective users, the team has been instrumental to our growth every step of the way. I can't recommend them enough."
Nelson Chu
CEO Percent
“Codie routinely looks for ways to provide value and checks in on the effectiveness of her efforts. It's performance driven and impactful, which sets Contrarian Thinking Capital apart from others on the cap table”
Tyler Denk
CEO Beehiv
Partnering with Contrarian Thinking Capital was a no brainer. They brought crucial insights on our go-to-market approach and advice on how to think about financial model. We couldn’t have built ViralCuts nearly as quickly without Contrarian.
Hunter Hammond
CEO Viral Cuts
"Contrarian has been one of the most invaluable investors on our cap table. From their in-depth knowledge of financial services and wealth management to their extensive network and reach of high value prospective users, the team has been instrumental to our growth every step of the way. I can't recommend them enough."
Nelson Chu
CEO Percent
“Codie routinely looks for ways to provide value and checks in on the effectiveness of her efforts. It's performance driven and impactful, which sets Contrarian Thinking Capital apart from others on the cap table”
Tyler Denk
CEO Beehiv
Partnering with Contrarian Thinking Capital was a no brainer. They brought crucial insights on our go-to-market approach and advice on how to think about financial model. We couldn’t have built ViralCuts nearly as quickly without Contrarian.
Hunter Hammond
CEO Viral Cuts
"Contrarian has been one of the most invaluable investors on our cap table. From their in-depth knowledge of financial services and wealth management to their extensive network and reach of high value prospective users, the team has been instrumental to our growth every step of the way. I can't recommend them enough."
Nelson Chu
CEO Percent
“Codie routinely looks for ways to provide value and checks in on the effectiveness of her efforts. It's performance driven and impactful, which sets Contrarian Thinking Capital apart from others on the cap table”
Tyler Denk
CEO Beehiv
Partnering with Contrarian Thinking Capital was a no brainer. They brought crucial insights on our go-to-market approach and advice on how to think about financial model. We couldn’t have built ViralCuts nearly as quickly without Contrarian.
Hunter Hammond
CEO Viral Cuts
"Contrarian has been one of the most invaluable investors on our cap table. From their in-depth knowledge of financial services and wealth management to their extensive network and reach of high value prospective users, the team has been instrumental to our growth every step of the way. I can't recommend them enough."
Nelson Chu
CEO Percent
“Codie routinely looks for ways to provide value and checks in on the effectiveness of her efforts. It's performance driven and impactful, which sets Contrarian Thinking Capital apart from others on the cap table”
Tyler Denk
CEO Beehiv
Partnering with Contrarian Thinking Capital was a no brainer. They brought crucial insights on our go-to-market approach and advice on how to think about financial model. We couldn’t have built ViralCuts nearly as quickly without Contrarian.
Hunter Hammond
CEO Viral Cuts
"Contrarian has been one of the most invaluable investors on our cap table. From their in-depth knowledge of financial services and wealth management to their extensive network and reach of high value prospective users, the team has been instrumental to our growth every step of the way. I can't recommend them enough."
Nelson Chu
CEO Percent
“Codie routinely looks for ways to provide value and checks in on the effectiveness of her efforts. It's performance driven and impactful, which sets Contrarian Thinking Capital apart from others on the cap table”
Tyler Denk
CEO Beehiv
Partnering with Contrarian Thinking Capital was a no brainer. They brought crucial insights on our go-to-market approach and advice on how to think about financial model. We couldn’t have built ViralCuts nearly as quickly without Contrarian.
Hunter Hammond
CEO Viral Cuts
"Contrarian has been one of the most invaluable investors on our cap table. From their in-depth knowledge of financial services and wealth management to their extensive network and reach of high value prospective users, the team has been instrumental to our growth every step of the way. I can't recommend them enough."
Nelson Chu
CEO Percent
“Codie routinely looks for ways to provide value and checks in on the effectiveness of her efforts. It's performance driven and impactful, which sets Contrarian Thinking Capital apart from others on the cap table”
Tyler Denk
CEO Beehiv
Partnering with Contrarian Thinking Capital was a no brainer. They brought crucial insights on our go-to-market approach and advice on how to think about financial model. We couldn’t have built ViralCuts nearly as quickly without Contrarian.
Hunter Hammond
CEO Viral Cuts
"Contrarian has been one of the most invaluable investors on our cap table. From their in-depth knowledge of financial services and wealth management to their extensive network and reach of high value prospective users, the team has been instrumental to our growth every step of the way. I can't recommend them enough."
Nelson Chu
CEO Percent
“Codie routinely looks for ways to provide value and checks in on the effectiveness of her efforts. It's performance driven and impactful, which sets Contrarian Thinking Capital apart from others on the cap table”
Tyler Denk
CEO Beehiv
Partnering with Contrarian Thinking Capital was a no brainer. They brought crucial insights on our go-to-market approach and advice on how to think about financial model. We couldn’t have built ViralCuts nearly as quickly without Contrarian.
Hunter Hammond
CEO Viral Cuts
We weave together expertise from tech, defense, investing, and operating
We weave together expertise from tech, defense, investing, and operating
We weave together expertise from tech, defense, investing, and operating
5 million combined social folowers
5 million combined social folowers
5 million combined social folowers
500k
500k
Newsletter subscribers
Newsletter subscribers
100m+
100m+
Impressions monthly
Impressions monthly
900k
900k
Youtube subscribers
Youtube subscribers
400k
400k
Twitter followers
Twitter followers
1m+
1m+
Instagram followers
Instagram followers
We use capital and media to help our portfolio companies.
We use capital and media to help our portfolio companies.
We’re investing at the intersection of 4 trends
We’re investing at the intersection of 4 trends
We’re investing at the intersection of 4 trends
01
01
Small business acquisitions boom
Small business acquisitions boom
02
02
Infrastructure tech for small businesses is desperately needed
Infrastructure tech for small businesses is desperately needed
03
03
30 million small businesses to capitalize on
30 million small businesses to capitalize on
04
04
Service will increasingly happen online
Service will increasingly happen online
We invest in the startups that turn fax machine using companies into…
'auto text when your service is done' companies.
We invest in the startups that turn fax machine using companies into…
'auto text when your service is done' companies.
We invest in the startups that turn fax machine using companies into…
'auto text when your service is done' companies.