Boring businesses and technology are colliding

Boring businesses and technology are colliding

Tech + Boring + 30M Small Businesses.

Tech + Boring + 30M Small Businesses.

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We’re investing at the intersection of 4 trends

We’re investing at the intersection of 4 trends

We’re investing at the intersection of 4 trends

01

01

Small business acquisitions boom

Small business acquisitions boom

02

02

Infrastructure tech for small businesses is desperately needed

Infrastructure tech for small businesses is desperately needed

03

03

30 million small businesses to capitalize on

30 million small businesses to capitalize on

04

04

Service will increasingly happen online

Service will increasingly happen online

We invest in the startups that turn fax machine using companies into…
'auto text when your service is done' companies.

We invest in the startups that turn fax machine using companies into…
'auto text when your service is done' companies.

We invest in the startups that turn fax machine using companies into…
'auto text when your service is done' companies.

The way small business works is about to do a 180 

The way small business works is about to do a 180 

The way small business works is about to do a 180 

We’ve invested in 100s of small businesses and noticed one trend, as the next-gen takes over tech is coming.

We’ve invested in 100s of small businesses and noticed one trend, as the next-gen takes over tech is coming.

We won’t just own the laundromats, cleaning companies, and car washes of the world. We invest the companies that take them from writing your invoice on a sticky note, to auto-billing you. We will: 

We won’t just own the laundromats, cleaning companies, and car washes of the world. We invest the companies that take them from writing your invoice on a sticky note, to auto-billing you. We will: 

• Invest in the small business ecosystem.

• Invest in the tech that powers it.

• Invest in the small business ecosystem.

• Invest in the tech that powers it.

When everyone is focused on Web3, the metaverse etc, we obsess on traditional businesses evolving with tech. 

When everyone is focused on Web3, the metaverse etc, we obsess on traditional businesses evolving with tech. 

We call them "small" or "boring" but they're anything. Making small businesses faster, cheaper, and more efficient.

We call them "small" or "boring" but they're anything. Making small businesses faster, cheaper, and more efficient.

Our Portfolio

Our Portfolio

Our Portfolio

$3B+

$3B+

$3B+

Combined Valuation

Combined Valuation

Combined Valuation

20

20

20

Active Portfolio Companies

Active Portfolio Companies

Active Portfolio Companies

We are small checks, that make big ripples

We are small checks, that make big ripples

We are small checks, that make big ripples

  • “Codie routinely looks for ways to provide value and checks in on the effectiveness of her efforts. It's performance driven and impactful, which sets Contrarian Thinking Capital apart from others on the cap table”

    Tyler Denk

    CEO Beehiv

  • "Contrarian has been one of the most invaluable investors on our cap table. From their in-depth knowledge of financial services and wealth management to their extensive network and reach of high value prospective users, the team has been instrumental to our growth every step of the way. I can't recommend them enough."

    Nelson Chu

    CEO Percent

  • Partnering with Contrarian Thinking Capital was a no brainer. They brought crucial insights on our go-to-market approach and advice on how to think about financial model. We couldn’t have built ViralCuts nearly as quickly without Contrarian.

    Hunter Hammond

    CEO Viral Cuts

  • "Contrarian has been one of the most invaluable investors on our cap table. From their in-depth knowledge of financial services and wealth management to their extensive network and reach of high value prospective users, the team has been instrumental to our growth every step of the way. I can't recommend them enough."

    Nelson Chu

    CEO Percent

  • “Codie routinely looks for ways to provide value and checks in on the effectiveness of her efforts. It's performance driven and impactful, which sets Contrarian Thinking Capital apart from others on the cap table”

    Tyler Denk

    CEO Beehiv

  • Partnering with Contrarian Thinking Capital was a no brainer. They brought crucial insights on our go-to-market approach and advice on how to think about financial model. We couldn’t have built ViralCuts nearly as quickly without Contrarian.

    Hunter Hammond

    CEO Viral Cuts

  • "Contrarian has been one of the most invaluable investors on our cap table. From their in-depth knowledge of financial services and wealth management to their extensive network and reach of high value prospective users, the team has been instrumental to our growth every step of the way. I can't recommend them enough."

    Nelson Chu

    CEO Percent

  • “Codie routinely looks for ways to provide value and checks in on the effectiveness of her efforts. It's performance driven and impactful, which sets Contrarian Thinking Capital apart from others on the cap table”

    Tyler Denk

    CEO Beehiv

  • Partnering with Contrarian Thinking Capital was a no brainer. They brought crucial insights on our go-to-market approach and advice on how to think about financial model. We couldn’t have built ViralCuts nearly as quickly without Contrarian.

    Hunter Hammond

    CEO Viral Cuts

We weave together expertise from tech, defense, investing, and operating

We weave together expertise from tech, defense, investing, and operating

We weave together expertise from tech, defense, investing, and operating

Codie Sanchez

Founder & GP

Chris Petkas

General Partner

Kareem Agag

Investor

Michael Oyler

Finance

Chris Piper

Head of Marketing

Joe Holka

Head of Content

5 million combined social followers

5 million combined social followers

5 million combined social followers

700k

700k

Newsletter subscribers

Newsletter subscribers

100m+

100m+

Impressions monthly

Impressions monthly

1.2m

1.2m

Youtube subscribers

Youtube subscribers

500k

500k

Twitter followers

Twitter followers

1.7m

1.7m

Instagram followers

Instagram followers

We use capital and media to help our portfolio companies.

We use capital and media to help our portfolio companies.

Building something?

Building something?

Building something?